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Cocoa Media Group has launched a 4-episode web series.
March 12, 2014
By: Jamie Matusow
Editor-in-Chief
Cocoa Media Group, which includes CocoaFab.com, CocoaFab.TV, and CocoaStyle.com, has launched a new fashion and beauty web series, Miracle Makeover, with actress Malinda Williams. (Williams appeared in the Showtime acclaimed drama series Soul Food from June 2000 to May 2004.) The 4-episode series, which targets women of color, is being sponsored by Dr. Miracle’s, which markets more than 25 hair care products under the Dr. Miracle’s Original Collection, Dr. Miracle’s Hair Meds Collection, and Dr. Miracle’s Styling Meds Collection brands. Kimberly Hairston, the company’s chief marketing officer, commented: “The Miracle Makeover series on CocoaFab.com is a perfect complement to Dr. Miracle’s new Authentic Beauty campaign. Malinda Williams is a mirror image of our consumer. She owns her beauty and is her own hair expert. Having the opportunity to be a part of these truly miraculous makeovers by implementing a Doctor Approved Treatment Plan for each authentic beauty makes our concept tangible. We are truly excited to share the these incredible transformations and inspiring individual stories with our consumer base.” Photo: a screen shot of the series – Williams showing how she styles her hair.
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